![]() Perhaps surprisingly, Jonah's concepts are also applied successfully in this alternative story line, demonstrating the versatility and universality of his advise. A second story line is introduced involving Alex's marital life. His distant acquaintance, Jonah (a physicist), whom many believe represents Goldratt himself, helps him solve the company's problems through a series of telephone calls and short meetings wherein he explains many fundamental business concepts. ![]() At the beginning of the book, Bill Peach, a company executive, tells Alex that he has three months to turn operations at his plant around from being unprofitable and unreliable to being successful. The main character is Alex Rogo, who manages a production plant owned by UniCo Manufacturing, where everything is always behind schedule and things are looking dire. Like other books by Goldratt and by Cox, The Goal is written as a piece of fiction.
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